Growing businesses through holistic design.
Motherland is a holistic design firm specializing in brand strategy, identity, and market positioning. We work with brands in 26 countries, and our package designs are found in 168 markets worldwide.
We take a data-driven approach to branding, considering consumer psychology, competitive positioning, and business strategy to create solutions that drive engagement and sales. Whether it's aligning a brand after a merger, repositioning an underperforming product, or adapting to a shifting customer base, we help businesses navigate complex brand challenges with precision. Our process combines behavioral insights, strategic design, and brand storytelling to ensure every touchpoint - from packaging to digital presence - reinforces a clear and compelling brand experience.
We don’t just design - we create brands that connect, compete, and scale.
Because hope is not a strategy.
Designing
the strategy
A strong brand strategy isn’t guesswork - it’s built on data, market insight, and clear execution. We analyze consumer behavior, sales trends, and competitor positioning to identify gaps and opportunities that shape a brand’s direction. Our process merges business objectives with design thinking, using prototyping and consumer research to validate strategic decisions before execution.
We don’t just define where a brand should go - we map out exactly how to get there, backed by actionable insights and measurable results.
Designing
the process
A brand’s success depends on its people, which is why we adapt our approach to fit each organization rather than applying a one-size-fits-all process. We leverage existing structures, refine workflows, and introduce strategic innovations that enhance performance. By integrating agile methodology and behavioral insights, we ensure brand strategies are not only effective but also seamlessly implemented. We don’t just create strategies - we embed them into organizations for long-term impact and measurable success.
Designing
the strategy
A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it.
Designing
the experience
We design products, services, events, and environments that create engaging, high-impact brand experiences. By analyzing stakeholder behavior, market trends, and customer interactions, we ensure every touchpoint strengthens brand identity and drives engagement. Our approach combines behavioral insights, spatial design, and digital integration to craft experiences that not only attract attention but also build lasting connections. We don’t just create touchpoints - we design strategic brand experiences that influence perception and drive measurable results.
