Hollistic Strategy
A strong brand strategy isn’t guesswork - it’s built on data, market insight, and clear execution. We analyze customer behavior, sales trends, and competitor movements to identify gaps and opportunities that shape a brand’s direction. Our process merges business objectives with design thinking, using prototyping, A/B testing, and consumer research to validate strategic decisions before execution. We don’t just define where a brand should go - we map out exactly how to get there, backed by actionable insights and measurable results.
Because hope is not a strategy.
Design Lifetime Management™
We developed Design Lifetime Management™, a predictive model that helps brands make data-driven design decisions before market shifts force reactive changes. Unlike traditional studies, it uses econometrics, behavioral science, and causal modeling to forecast brand performance, assess volatility, and identify early warning signs of decline.
By analyzing consumer sentiment, purchase trends, and competitive dynamics, the model pinpoints when a brand needs to adapt its design, marketing, or sales strategy. For example, it can detect when a brand’s visual identity is losing relevance or when product design misaligns with evolving consumer expectations, allowing businesses to act proactively.
This approach treats design as a measurable strategic asset, helping brands track its financial impact, optimize investments, and allocate resources efficiently - turning intuition-driven design choices into quantifiable, market-responsive decisions.
Packaging audit
Are your packaging solutions cost-effective, sustainable, and operationally efficient? Our Packaging Audit analyzes materials, waste reduction, regulatory compliance, and supply chain bottlenecks to uncover inefficiencies and optimize performance.
We help brands reduce costs by eliminating excess materials, cut CO₂ emissions by improving design efficiency, and streamline production by enhancing coordination across design, manufacturing, and logistics.
With evolving regulations and rising sustainability demands, now is the time to future-proof your packaging with data-driven improvements that deliver measurable results.
Designing
the strategy
A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it.
Portfolio analysis
Keeping up with shifting consumer preferences and market competition is a challenge - especially in industries like wine, spirits, and food. Portfolio analysis helps businesses optimize their product lineup by identifying top performers, reducing risk, and capitalizing on emerging trends.
By analyzing sales data, market saturation, and competitive positioning, companies can pinpoint which products to expand, reformulate, or discontinue.
Our portfolio analysis service delivers data-driven insights tailored to your market, helping you refine your offerings, improve ROI, and stay ahead of shifting industry trends.
Brand strategy
We help companies seize market opportunities through data-driven design strategies that increase sales, expand market share, and strengthen competitive positioning. Whether the goal is disrupting market leaders, defending a position, or launching in a new category, our approach ensures measurable impact.
At this stage, we have identified target audiences, competitive gaps, and future market shifts through in-depth consumer research, business analysis, and trend forecasting.
By merging behavioral insights with design innovation, we create strategies that differentiate brands, optimize engagement, and maximize commercial success.
Innovation workshops
Our innovation workshops turn insights into action, helping companies develop new products, expand markets, and redefine brand positioning. Unlike standard brainstorming sessions, we use data-driven consumer research, competitive analysis, and behavioral insights to uncover high-impact opportunities.
Each workshop includes collaborative exercises, trend mapping, and rapid prototyping to challenge assumptions and generate validated, market-ready ideas.
By merging analytical rigor with creative ideation, we ensure innovation isn’t just visionary - it’s measurable, strategic, and built for real-world success.
