LIV vodka
A bold new look for the next generation
LIV Vodka has undergone a complete redesign to redefine its presence in the market. Previously, the product had an anonymous appearance, making it difficult to compete in its category. Aimed at the 18-20-year-old demographic, LIV Vodka is a low-alcohol beverage that is available in the Norwegian market, where consumers are allowed to purchase drinks with a maximum ABV of 22%. This product is mainly sold in the HORECA segment, where full bottles are served at tables, making its visual identity crucial for capturing attention.
As part of the redesign, LIV Vodka is switching producers and adopting a new bottle shape, aiming for a more distinct and eye-catching look. The bottle is now sleeve-wrapped, creating an opportunity for a modern, bold design that stands out on the table. The updated branding and packaging are designed to make a strong impact, attract more customers, and ultimately help LIV Vodka take market share from competitors.
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