GUSTUS
Design work for a new South African wine range
The creation of Gustus, a new South African wine range, designed for the competitive Danish grocery retail market, began with its premium tier. This initial range features two exceptional wines: a Shiraz and a Chenin Blanc, each demanding a design that reflects their quality and character.
Premium range: A blend of tradition and modernity
The Shiraz, known for its elegant and fruit-driven profile, features a dark design with intricate details, symbolizing the wine's depth and sophistication. The Chenin Blanc, celebrated for its complex and delightful taste, showcases a lighter aesthetic with the same intricate details that hint at its layered flavors. Both designs combine classic South African heritage with contemporary elements to attract discerning consumers.
Proud, bold design for the Danish Market
The design ethos is rooted in pride, with detailed labels that invite touch and catch the eye. These elements reinforce the wines' luxurious appeal and ensure they stand out on Danish shelves. Competing with established brands the Gustus range is crafted to resonate with Danish consumers who value both quality and craftsmanship.
In summary, the premium tier of the Gustus South African wine range is set to make a strong impact in Denmark, inviting wine lovers to explore its rich flavors and heritage through a proud and bold design.
Things we’ve done:
- Brand design
- Label design
