Growing businesses through strategic design.
Together with our clients we take on a variety of branding needs. A recent merger. A product that doesn’t perform in the marketplace. A new business strategy that is out of sync with an old brand. A changing customer base. New competitors. From brand to engagement, we’re recognized for our creativity and our ability to immerse ourselves and strategically assess your brand and its value. We’ll work with you to craft the brand strategy, design a new identity, and manage it.
Designing the strategy
A compelling strategy lays the foundation for a successful brand. We uncover and interpret the bigger picture of where a brand needs to go. We work to find the signals in the noise. We gather data and proposes a path to achieve the goal. We merge the business objectives with design thinking. We help our clients with answers to what's really happening and what we might need to do. We define what to do and how to do it.
Brand
strategies
Brands unify direction and they draw customers and companies closer together. We believe the best brands are built from the inside out. We work to uncover the behaviours that have made our clients a success. We codify these in a combination of long-term and short-term narratives and values. language and sensory stimuli. As consumers become more brand savvy, they expect more from packaging design.
Designing the process
The success of any brand rests on people. Therefore we never apply a fixed process template to a new project. We utilize existing programmes and organisational structures and tailor the right way to make things together, as well as introducing new ideas to help you perform better.
Engagement
strategies
No matter how good your product or how smart your campaign, the success of any brand rests on people. Your culture determines your brand's outward expression, the performance of your people and the quality of your workplace. We utilize existing programmes and organisational structures to embed your brand vision across the business, as well as introducing new ideas to help you perform better.
Designing
the experience
Centered around your stakeholders we create meaningful experiences for your brand. We do it by designing products, services, events and environments. We create all necessary touchpoints for your brand to shine and create desire.
Design
strategies
A compelling strategy lays the foundation for a successful brand but it achieves power through its identity. Motherland create design strategies that translate brand strategy into visual and verbal expressions of the company’s brand. We achieve this through typography, color, imagery, language and sensory stimuli. As consumers become more brand savvy, they expect more from packaging design.